Our Team
Trek is a full-service boutique research agency guiding the world’s top brands on the journey ahead.
Our expert team has combined curiosity, innovation, and analytical precision for over a decade to chart more innovative paths, drive growth, and create meaningful connections.
We love what we do—and it shows. Let’s trek forward together.
Jill Bohaboy
Owner & Co-Founder
B.S. Kelley School of Business, Indiana University
MBA University of Alabama – Birmingham
Vice President; Elder Beerman Dept. Stores
Senior Manager Consumer & Market Knowledge; Procter & Gamble
Research & Strategy Consultant; J.M. Smucker Co.
Beth Harris
Co-Founder & Contractor
B.A. Wright State University, Dayton, Ohio
Vice President of Research; Interbrand Global Team
Vice President of Innovation & Strategy; Ipsos
Marketing Director; Courtyard by Marriott
Marketing Director; Red Robin Restaurants
Chuck Wolf
Sr. Consultant | Moderator
Design background including Creative Director and Production Director
15 years as a Qualitative Research Consultant and Moderator and Facilitator
Senior Qualitative Research Consultant; Ipsos Understanding Unlimited
Account Leader; Interbrand
Account Supervisor; Benchmark
Jen Floyd
Principal Analyst
B.S. Chemical Engineering, Purdue University
MBA, Xavier University
Senior Products Research Scientist, J.M. Smucker Co.
Senior Products Research Engineer, Procter & Gamble
Burke Institute trained moderator