About Trek

Our passion.
Curating journeys to insights.

It’s about engaging with consumers in a deep, immersive way that allows genuine connection to what drives them. It’s about going behind-the-scenes, taking the unexpected path, learning and striving to have fun while doing so. It’s about using resources and methods that we’ve vetted for the utmost authenticity and the highest standards of research. We use our connections and expertise to access consumers that provide the information that is truly actionable and adds depth to current knowledge.

That’s what a curated journey is for us.

Our approach

We curate the best approach to produce insights and creative analysis to provide solutions.

Our view on research is a combination of exploring the path well-traveled using established methods and navigating the open road with innovative techniques.

Strategy is our jam! We love the challenge of facilitating innovative ideas.

And when your team needs a refresh on new tools and techniques, we are there to help them learn with customized training and development programs.

Our distinction

We love the work, and it shows.

We pride ourselves on being:

  • Experienced and Entrenched – we are the leaders and the doers.
  • Fast and Flexible – we take on what we can accomplish without compromising excellence. Timing is seamless and deliverables are timely, often within 24 – 48 hours.
  • Unencumbered and Agnostic – in other words, our only agenda is your agenda. We are not invested emotionally or financially in any research system, method, tool, or technique. We use our broad experience to recommend and curate the best approach.

Our partners

And who we work with.

Corporate stakeholder and agency teams

R&D
Innovation
Marketing
Market Research
Brand
Design
Sales
Graphic Design
Branding
Environmental Design
Advertising
Consulting

We work on what drives consumers and end users for B2C and B2B organizations.

Our experience

And industry knowledge

Key Industries

CPG
Retail
Energy
Automotive
Healthcare
Hospitality
Food and Beverage
Travel and Tourism
Home Improvement
Durable Goods
Technology
Finance
Lottery
Cannabis
Alcohol

Key Categories

Pets
Beauty Care
Baby Care
Moms and Dads
Shoppers
Organic Foods
Snacking
Meal Prep
Recipe Planning
Kids’ Palates
Tires and Wheels
Fuel and Lubricants
Trip and Itinerary Planning
Wine and Spirits
Men’s Health
Women’s Wellness
Patient Journey
Physician Networks