Our Expertise
We have five areas of expertise to help organizations drive innovation and develop game changing products and services.
Our insights are achieved through integrated approaches that drive smarter outcomes.
We love qual and we love the way we do it!
One thing that makes us different is that we always bring two researchers to guide the process whether online or in-person; both are focused on the objectives and delighting the team. This practice enables speed and accuracy in reporting.
We like to tackle questions in multiple ways and often propose mixed methodology.
From consumer directs to Build-It Sessions, we enjoy making sure we are engaging the consumers and the clients while taking unique approaches to understanding both.
Our natural curiosity allows us to uncover hidden gems.
We believe quant can be fun, engaging, and informative.
We like to approach the process with engagement in mind: how can we get the best and most honest feedback from consumers?
We qualitatively test our surveys before launching to confirm questions are being asked in consumer language and all answers are represented.
We look for little delighters and ways to engage consumers; like gamification exercises and developing transition language that reflects having a conversation.
Deliverables are tailored to meet the client’s needs and can be delivered in tables, SPSS files, Excel with customized scenario planning calculators, Power BI or told as a story in PPT.
Our experience in market research makes us comfortable with all types of data.
We have a proven systematic approach to identify and understand the key elements of strategic assessments.
We often deliver our findings in what we call a Book of Knowledge. This is a source document that delivers a compilation and synthesis of multiple data sources into one comprehensive report.
We start with existing, relevant data from all sources, including primary qualitative, quantitative, and syndicated research. We augment this with transactional data, social media, and other secondary sources for key learnings and to identify knowledge gaps for future learning.
Books of Knowledge act as the foundation for scenario planning and strategic decision-making by bringing together a compelling story for a specific area of interest.
We bring high energy to each custom designed session.
Ideation techniques come in all different shapes and sizes, and we enjoy curating the right approach.
A facilitator’s job is to engage the entire team, to put everyone at ease, and emphasize a judgement-free zone.
We like to achieve this through creative, fun exercises and approaches. We develop action templates and exercises for all types of ideation and facilitation needs.
We love what we do and sharing it with others.
Our clients recognize that and have asked us to share our knowledge.
Training is an integral part of a team’s development and organizational growth. We recognize the positive impact of training on employee performance and organizational competitiveness.
Training and development is most effective when implemented strategically, which involves content development, method of delivery, and integration of technology.
Training can be delivered in the form best for the client: from instructor-led classroom style training to utilizing online platforms or a mix of both methods.